{"product_id":"loreal-elvive-colour-protect-conditioner-300ml","title":"L'OREAL ELVIVE COLOUR PROTECT CONDITIONER 300ML","description":"\u003cspan data-mce-fragment=\"1\"\u003eRepeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe secret to colour protection\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNew creamier formula which is easier to rinse out\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe L'Oréal Laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e1. Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e2. Protects Hair: The formula enriched with UVA\/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e3. Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eProven Results\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntense, radiant colour: up to 80% of colour radiance maintained after 28 washes*\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBritain's No. for coloured hair**\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e*Instrumental test after application of shampoo, conditioner and extraordinary oil for coloured hair.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e**Shampoo and conditioner unit sales.\u003c\/span\u003e","brand":"NISA","offers":[{"title":"Default Title","offer_id":41919388123305,"sku":"","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/8588\/7657\/products\/download.png?v=1643202523","url":"https:\/\/www.thegeneral.store\/products\/loreal-elvive-colour-protect-conditioner-300ml","provider":"The General Store","version":"1.0","type":"link"}